View Single Post
Old 10-19-2010, 05:02 AM  
Paul Markham
Too old to care
 
Paul Markham's Avatar
 
Industry Role:
Join Date: Jun 2001
Location: On the sofa, watching TV or doing my jigsaws.
Posts: 52,943
Quote:
Originally Posted by DamianJ View Post
So, change the tour?

A/B split test your tour, change some variables*, work out which is converting better, rinse and repeat.

They won't know how stella your content is, how often you update, or how great your camshow/live porn shoot/ other unoriginal trick is if they don't get past your tour.

http://www.google.com/websiteoptimizer/features.html

This has even prompted me to write a quick "how to split test stuff" post over at www.adultmarketing.co.uk

Change the design, text, content or what?

*pictures, video clips, colours, fonts, layouts, copy, buttons, calls to action, offers, etc
Agreed some sites could do with a change in design. But no matter how good the design is, how great the text is, often the content offered lets it down. The same canned porn scenes seen a 1,000 times before, a single theme done over and over again. The same way, same location, same shooting. How often does a surfer hit a site and think to himself "Why would I want to see a months supply of this?"

So how good is 3wayscash?

Got to be honest and say whoever is shooting http://www.lollybadcockxxx.com/videos has a clue. Great content, great girl, great shooter, loads of updates makes me think lots more inside. Good stuff. But a tour 800 px wide?????

Then http://www.cherrysdirtbox.com/home left me thinking nothing worth buying here.

The difference is the content on the tour. Design will never cover up bad content.
Paul Markham is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote