Quote:
Originally Posted by DamianJ
You miss my point.
Design is never, ever 'finished'. Some sites don't *need* a change in design. They ALL, without exception, would make more money by split testing tours and changing variables from the knowledge gained from the tests on a monthly basis. Even Gary and DVTimes can understand that.
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Design is important, but it's only the first step. It's what catches the users eye. After that it's the content that convinces him it's worth his time and money. As I showed you with 2 of the sites from a sponsor you say you advise on marketing. Both with similar designs.
One has great content that interests me, the other has nothing and has me hitting the back button.
All the "Action to Buy" buttons in the world doesn't cover bad content. Otherwise it would be so easy.
Also getting a great design is easier than getting great content. So it's a never ending race with people leap frogging each other. This thread is about the few who can change what they sell.