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Originally Posted by Paul Markham
One has great content that interests me, the other has nothing and has me hitting the back button.
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Thing is Paul, as I keep trying to explain to you, I don't give a flying shit what you, or ANYONE else thinks. THE ONLY thing that matters is the bottom line and how to increase that from split testing.
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Originally Posted by Paul Markham
All the "Action to Buy" buttons in the world
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They are 'call(s) to action' not 'action to buy'. It's sweet when you try and join in though.
Quote:
Originally Posted by Paul Markham
Also getting a great design is easier than getting great content.
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Why does no one do it then?
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Originally Posted by Paul Markham
This thread is about the few who can change what they sell.
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Well the thread should be about how to test and measure what you are selling and then use the business intelligence you gain from the testing to improve your conversions.
Certainly swopping out some pictures and videos is one thing to test. But there are 10 other things that are equally if not more important.