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Personally I think it will never die but the landscape will completely change (new technology, devices, demands/behaviour of the consumers and hopefully some regulations).
The industry itself will need to adapt and to be open minded to this to survive and probably as in the airline industry there will be some star alliances to compete against the rest of the competitors.
It's kind of exciting to see what will happen with all the new tech available now and the recession going on what will come out.
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