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I'm actually doing a very similar thing myself with pure digital product, after 5 years of planning stages I've finally started to put together and release a digital magazine...
Each issue contains 116 pages, 32 pages of CLICKABLE ads, 6 pictorials, PLAYABLE videos, Interview, and paysite review.
Issues are put up on the 3 most popular file sharing hosts (Rapidshare, Filehosts and Depositfiles) as well as torrent sites.
The core promotion is being done via Twitter, Myspace and Facebook, and so far collectively about 1,000 downloads have been done between the first 3 issues so far.
As for the clickable ads, at last count there have been about 600 unique clicks (no sales yet)
It is honestly FAR TOO EARLY for me to call a success of fail as I'm still in the middle of the first stage of a four stage plan for this whole project, BUT so far just with what I'm seing so far the outlook seems positive!
Once I get the first 11 issues created and up for distro I will begin with the next stage which will invlove more viral marketing, I will update as the project progresses though.
-Loki-
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