I'm amaze with sites you have you haven't done much testing. You'll be amaze as to how much more money you could make if you got it right. Have you ever heard of A/B Testing? This is something you should consider given the fact you own some big pay and free sites.
Did you know big mainstream site like Amazon are constantly doing a/b testing? There was a book I read about it a while back, it something people often overlooked.
I wouldn't tweak my sites daily if you asked me, with a/b testing you would need to give it some time before you know if your changes really works.
If you aren't familiar with a/b testing, I suggest you google it. You'll be surprise as how much more profitable your site can be.
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