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Old 10-26-2010, 09:44 AM  
DamianJ
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Join Date: Jul 2006
Location: A magical land
Posts: 15,808
Old and shit idea

But I bet 85% of you aren't putting cross sells everywhere where you should be...

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OK. So you have cross sells in your members’ area. You have cross sells in your weekly newsletter. You can see those both work. Where else can you use your brand’s recommending power to make more revenue?

Transactional emails.

I bet most of you lazy fucks haven’t even altered the CCBill default templates of any of the emails they send ON YOUR BEHALF, have you? What’s your excuse?

This really isn’t bloody rocket science.

When you send the confirmation email that is the one moment that your customer is the most engaged with your brand that he will ever, ever be. Therefore, why on earth are you JUST sending him a password?

Here is what I would tell you to do if you were paying me money for all this advice.

- Company logo
- Date and order confirmation
- MASSIVE THANK YOU
- Contact details for problems, billing etc
- Three text based product recommendations (I mean you should WRITE why they might like xdating or xsite or xpills

Go on. Try it now. Thank me later.

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from today's free adult marketing tip

Last edited by DamianJ; 10-26-2010 at 09:47 AM..
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