Quote:
Originally Posted by MisterPeabody
Cross sells in the confirmation email? Idiot idea. "Thanks for buying this Membership - now but THIS, THIS and THIS, too (cuase I'm a greedy, desperate FUCK).
FAIL.
Now: Doing everything you suggested BUT the cross-sells should be done, yes.
(And the way "email marketing" works is you send that first confirmation email, then a follow-up email asking if everything is going okay with their new membership a day or two after the first, then three days later you hit them with a third (and final) email, saying "Glad you're liking your new Membership to xyz; now check out these other products."
You've built trust, no go in for the kill; do it "right away" with that initial confirmation email and A. they won't see it, B. they won't 'get it", C. they wanna wank it NOW to what they just joined and D. You come across as a shady fuck.
But everything else BESIDES the cross-sells is good advice.  |
I disagree with you entirely. You have your punter the most engaged he could possibly be. He trusts you enough to give you his credit card and buy your content. This is without a shadow of a doubt the time to recommend another service he may be interested in.
Sending someone 3 emails in 3 days as you are suggesting is a very bad idea, imho. It goes against ALL best practises and even against some ESP's ToS.
But thanks for joining in the discussion.
People that do not try and sell their members something else are, imho, very silly. You have someone with a credit card that works and you know they like porn and have bought porn. To refuse to try and sell them dating, cams, toys or another site would damage a site's bottom line massively.
To clarify, I am not suggesting prechecked cross sales on a join form. I am suggesting two lines of text saying "As you like shaventeensluts you might also like bigboobed teens. Have a look at it here".