GoFuckYourself.com - Adult Webmaster Forum - View Single Post - I've been thinking about this quote all day. Do you agree with it?

BestXXXPorn · 10-27-2010, 07:34 AM

The short version:

Most adult website owners are too busy creating trash throwaway sites that skim traffic and are meant to convert immediately. They don't bother with building out anything that has value to the user.

Sponsor sites tend to be a little bit better but the model of tons of niche sites under one umbrella all with varying designs still MASSIVELY detracts from the brand. In fact I would argue that most sponsors don't have an inkling as to what branding is and how it can effect the perceived value of a company and it's offerings (or at least don't think it applies to them).

If you want to see an example of how it's done right; take a look at Brazzers. Say what you will about their methods used to get to the top, they're killing it. Brazzers is becoming more and more of brand by the day and with the launch of their sign in Times Square and their branding campaigns... They're playing the big business game. Probably completely foreign to most people here... as the adult industry has led a sheltered life.

But I digress; I can understand why most affiliate sites choose to crank out trash sites. They're cheap, tons of prebuilt scripts are already available, and they are more profitable up front. It's the easy money. However, that's not how you build a lasting company that has value, clout, and a relationship with its customers. They stand no chance of being a major player or even grabbing a measurable percentage of market share. In fact, I believe they do a great discredit to this industry by adding boat loads of confusion into the mix. Have you ever been lost in the maze of traffic skimming TGPs, blogs, etc...?

I vote you toss aside your bank of 2,000 adult domains and focus on building a real company; on a single domain. Use feeder sites, sure, but make sure they have some value as well (blogs with actual real posts, etc...). Obviously there are exceptions in everything but as a general rule of thumb; can we smarten up and stop building crappy sites?

10-27-2010, 07:34 AM
BestXXXPorn Confirmed User Join Date: Jun 2009 Location: Asheville, NC Posts: 2,277	The short version: Most adult website owners are too busy creating trash throwaway sites that skim traffic and are meant to convert immediately. They don't bother with building out anything that has value to the user. Sponsor sites tend to be a little bit better but the model of tons of niche sites under one umbrella all with varying designs still MASSIVELY detracts from the brand. In fact I would argue that most sponsors don't have an inkling as to what branding is and how it can effect the perceived value of a company and it's offerings (or at least don't think it applies to them). If you want to see an example of how it's done right; take a look at Brazzers. Say what you will about their methods used to get to the top, they're killing it. Brazzers is becoming more and more of brand by the day and with the launch of their sign in Times Square and their branding campaigns... They're playing the big business game. Probably completely foreign to most people here... as the adult industry has led a sheltered life. But I digress; I can understand why most affiliate sites choose to crank out trash sites. They're cheap, tons of prebuilt scripts are already available, and they are more profitable up front. It's the easy money. However, that's not how you build a lasting company that has value, clout, and a relationship with its customers. They stand no chance of being a major player or even grabbing a measurable percentage of market share. In fact, I believe they do a great discredit to this industry by adding boat loads of confusion into the mix. Have you ever been lost in the maze of traffic skimming TGPs, blogs, etc...? I vote you toss aside your bank of 2,000 adult domains and focus on building a real company; on a single domain. Use feeder sites, sure, but make sure they have some value as well (blogs with actual real posts, etc...). Obviously there are exceptions in everything but as a general rule of thumb; can we smarten up and stop building crappy sites? __________________ ICQ: 258-202-811 \| Email: eric{at}bestxxxporn.com Last edited by BestXXXPorn; 10-27-2010 at 07:36 AM..