Not all changes turn out to be positive. I know over the years we've made a few changes that I was sure would be huge hits that turned into huge flops.
The first one that comes to mind is embedding a trailer/preview video onto the main page of a tour instead of sending the surfer to a trailer/preview video page. I was sure the ease of being able to watch the video on the tour page would be preferred over clicking to a new page. It may have been preferred but it didn't lead to sales.
What are some of yours? This could be an interesting thread
