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Going back a few years I made a change on Thumbzilla. Thumbzilla always had a warning page, then an ad page, then the site. Obviously there was a huge drop in traffic from the people that hit the warning page to the people that hit the site. I thought it only made sense if we removed the warning and ad page traffic to trades should jump and traffic back to us should jump. Surprisingly that didn't work. Not only did we take a huge hit in revenue (which I expected) but we saw no increase in traffic. I think a big reason was the traffic going in and out after the change was much lower quality and as a result the traffic back was the same or lower.
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