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I think there is serious value in non wordpress html code
If you are going to use wordpress, convert your posts to pages
I heard from an reputable expert that this will improve ranking
On the other hand, google must suffer from PMS because you can drop from one day to the next for no reason. It is like there is a re-index and it doesn't give you any more credit. I dropped traffic from google about 60% one day. A year later, it all came rushing back. I had not done anything to deserve the drop or the gain.
It's just a bitch sometimes
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