Trouble is the keyword in question appears in the domain, title, heading, and the names of several of the sponsor sites it's promoting, so without realising it I've ended up with that keyword occurring 60 times on the page and the next most frequent only 37 times. So obviously it's too many, and yes it has been indexed - Google cache updates less than a day after I make a new post - but I didn't think Google gave you such big clues as to what you've done wrong.
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