I just read the same thing at another site ... it will be interesting to see how this looks and what the reaction is. As an advertiser, I'm happy to see any new advertising opportunities (although I'm not sure what their restrictions would be on adult). As a user, I would be afraid of the competition popping tweets into my business tweets, or on my personal account I would be annoyed if it looked like I was personally recommending a particular company or product. But I guess that's why they are testing it on a segment of the Twitter population first.
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Suzanne

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