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It depends on how you are pushing it.
For instance if you have text that says "check out the rest of this video" it does not make much sense to send them to a gallery or the tour. Send them direct to join.
" See more of this photo set " You could send them to a gallery on this be make sure the gallery is not giving it ALL away.
For the most part you have to play around with what you are doing. test test and re test and then test some more.
Use campaigns to track the posts etc.. that will tell you what is selling and what is not.
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