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Buying traffic is equivalent to buying an advertisement. Due to its nature the guarantees you can get from a traffic broker are limited to the amount of hits, traffic source and visitor's region/location. These few guarantees you just read are more than what most media shops offer through traditional ad placement sources like tv, radio and print.
A reputable and experienced traffic broker in most cases can tell upfront if your service or product will turn profitability given his rates and traffic sources. I would take this as the reason behind the lack of interest.
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