Quote:
Originally Posted by minicivan
People generally sell traffic because they can sell it for more than its actually worth.
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wrong. people sell traffic because they can typically sell it for more than *THEY* can make from it. People focus on different things. Some choose to focus just on traffic, and spend all of they time buying and selling it and not trying to work with 1000 different programs to find out which is the best to send it to, what promos work the best, etc. Most affiliates learn to do both, generate traffic and learn what converts best. Traffic brokers typically don't care or don't have skill at the conversion part.
ALSO, when program owners buy traffic their profit margin is a lot better than affiliates. For example, an affiliate buys traffic and make 50% rev share with a particular company, and can lose a few bucks on the deal where as the company owner can pay more, and still profit because of the margins. So in that case the traffic broker can make more selling it then if he was to use it himself as an affiliate. And then the fact that some programs can convert and monetize the traffic better than other programs can cause those programs to pay even more for it.