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Originally Posted by will76
wrong. people sell traffic because they can typically sell it for more than *THEY* can make from it.
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I disagree. How much money people are able to make from their traffic depends on the amount of work (time, effort, employees) they are willing to invest in converting that traffic. Most people who sell traffic, sell it for less than they would be able to make from it if they invested the right amount of work into it, but they accept a lower, but guaranteed, amount in exchange for having to invest less work into it.
Quote:
Originally Posted by will76
People focus on different things. Some choose to focus just on traffic, and spend all of they time buying and selling it and not trying to work with 1000 different programs to find out which is the best to send it to, what promos work the best, etc.
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Exactly, different people are good at different things. Some people are good at writing descriptions. Some people are good at design work. Some people are good at seeing the bigger picture and analyzing traffic and understanding how niche A traffic might also be interested in niche B but not in niche C. Some people are good at managing other people. Some people are good at creating nice A landing pages but suck at making niche D landing pages. Some people are good at seo. some ....
The main problem here is the fact that a lot of webmasters don't understand what they are doing. The common misconception is that traffic = sales. If the traffic doesn't convert it must be bad traffic and if someone is selling his traffic it must be because his traffic is bad. The reality is that making money requires hard work. Generating traffic requires work. Coming up with new ways to generate traffic requires work. Getting the most money out of your traffic requires more work than getting less money out of your traffic. Increasing your profit margins from 20% to 70% requires a certain amount of work. Increasing your profit margins from 70% to 95% requires even more work. So it might be more interesting to operate a business at a 70% profit margin instead of at a 95% profit margin, if you can invest the amount of work you would other wise invest to increase your profit margin from 70% to 95% in another business.