Quote:
Originally Posted by SteveLightspeed
If you purchased a franchise from Subway, you should expect a certain level of support from them to get you started. If you buy software or design, the product should deliver on its promises.
But you think its ok for traffic sellers to have no accountability for their product's quality at all?
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Steve,
When talking about advertising services, the answer is that the buyer assumes the risk for 'quality'. The seller's job is to sell their inventory to the highest bidder. The market is competitive and that means your competitors are willing to assume risk. What the ROI turns out to be is not of huge import to the seller if there is another buyer waiting right behind the last one. Howard makes a good point in that it is still not in the seller's interest to screw anyone and brokers can help soften those situations, and they do happen.
You may be well suited in working with an out-of-house media buyer for a couple of reasons. First, in-house media buyers do not work unless you're a market leader. They leave as soon as they find enough profitable buys and they take their relationships with them. Second, it allows you to split some risk. Your media buyer should be responsible for laying out the cash on the spots, creative optimization and landing page optimization. You should provide the payment pages and assume the risk on the CPA terms.
A good buyer should want to work with you. They shouldn't be too uncomfortable telling you some of the bigger, obvious sources. Good buyers also have good relationships with their sellers so any circumvention usually gets laughed at. Rather than looking for sellers with the terms you outlined in this thread, lay out some terms for buyers. Cut their risk by offering high intro CPA's, guarantee them up to a certain amount, take them out, show them that you have their back. There will always be guys out there making money.
Best of luck
