Quote:
Originally Posted by WiredGuy
I stand behind my optimization and targetting quality of my traffic that I've only sent traffic on an affiliate basis because I'm willing to take the risk of unprofitable campaigns. I know most traffic sellers don't operate this way, but with great risk comes great reward and I do spend an enormous amount of time/resources to optimize my traffic to death. Good luck finding sellers though that feel the same way though 
WG |
In this example Charles buys the media on a CPC/CPM basis and sells the customers to Steve on a CPA basis. Steve pays a cost for the customers Charles acquires for him.
Charles, as part of the deal terms, would you allow Steve to write in something that stated: If these customers do not retain for X amount of months, you must send me Y more customers so that I can have a return on my acquisition costs?
I imagine that you would argue that you already assume risk in the deal when you bought your media on the CPC/CPM terms from your seller. To add value to the deal, you targeted placement, optimized creatives, keywords and landers. As a seller, your goal is to minimize the outstanding risk by selling customers at the highest price so you negotiate the highest CPA with your buyer.
There are still plenty of buyers taking on risk in adult and making money from it. I would say almost all of them still read GFY.