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What we are doing now is I go hug each person after they sign up. Alot of traveling but its worth it. Im thinking of cross selling some deodorant.
Seriously you guys spend way too much time over thinking this. Do your best produce a site you would be proud to join.That's all you can really do and you will raise above the rest. A member requests to cancel we ask why. They say I lost my job, we thank them for their membership and give them a free month. They are stunned we do that. That person gets a job they come back to us.
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