Quote:
Originally Posted by Paul Markham
No the fantasy isn't dead. The ability to create it in a scene is dead though.
You came up with a great idea for a scene. Guy talks to a girl at a party and gets her to have sex with him. Or he books a pornstar hooker and films it. With or without her knowing.
The problem toady is so much content is just a girl on a bad and there's no fantasy.
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What is the matter with you people?! All of you! It sounds like everyone has lost touch with the market as well as all of their creativity...
Let's talk about scenes... the fastest traveling porn (viral) I've seen in the past 6 months is actually... themed porn, nay... more like... themed softcore. You need to take into consideration what's hot NOW. As a single example would be the Steampunk theme... Have you SEEN how fast those pictures travel across the web?!
http://littledeathray.com/
The images on that site have flown across the tubes... and I bet someone here could hit that same demographic even better than that little dinky one shoot site. In fact I would go so far as to say you could do a few themed shoots straight out of your advertising budget... not content budget. You need to learn how to play the new game. You can't leverage popular social sites right now because of adult content restrictions. So build out well themed landers that have no adult content... spread the content across the tubes... you could easily land images on Geekologie, hawtness, etc... That is a shit ton of traffic and you know what's missing from every Steampunk themed set out there that I can find? Nudity / Porn... People want it, a large percentage of the demographic that content appeals to overlaps the paying demographic, and you can use it to bring in alternate traffic sources nobody else in adult is tapping.
There are far more themes too... like where is the gentleman's porn brand like Playboy used to be? I'm sure something could be recreated on a smaller scale. I envision erotic nudes and solo content shot in some creative locations that appeal, once again, to the target demographic. e.g. book a nice golf club as a shoot location and do high quality sets in different locations around the club... keeping inline with the same target demographic... high stakes / back room tables at casinos, high rise office spaces, private jets, etc... With a brand and content offering this "high society" I would also offer an actual printed annual book of all the top shots and girls that is included with your YEARLY membership plan... I'd also publish that same yearly and have it distributed to traditional markets in order to both solidify the brand as well as act as advertising. "This book is free with your XXXX membership"...
That's just off the top of my head... there are so many fantastic directions to go!
And to purposefully digress... I would say that there has never been a better time to get into the adult biz. Everyone will probably think I'm crazy but I'll bullet point some reasons:
1) The industry hasn't evolved the way mainstream has and the product offerings are sub par compared to mainstream.
2) No angels and VCs - Lack of investors mean that only two types of people can start a business; those with money and those willing to put in sweat equity (a lot of it). This is a fringe benefit for everyone else as it keeps big players out of the business (porn stigma obviously massively contributes to this)
3 & 4) Market Instability & Scared dollars - #2 (above) leaves only one type of person who can (and is willing) to fund a venture in the adult arena; the ones currently in adult who have capital. However, because of the market uncertainty most of these dollars are "scared"... the owners of the dollars are unwilling to invest in new ideas.
The adult industry right now is in a state that fosters underdogs and those willing to continue to spend through the slump. There are about 40 directions you can go in with adult right now and any one of them can be profitable if you know what you're doing and keep the focus on where it should be; perceived value to the user. There are TONS of fringe related things that can be offered to members but I'm not going to speculate on or divulge any more of them here :P