I saw this idea on TV once.
1) Build a forum [which isn't as easy as it sounds, and if its shitty who will ever reg or come back?]
2) ????
3) Profit
IMO, the biggest stumbling block is, the surfer has no ability to gauge the product before buying. This makes people hesitant. I don't care if you have awesome videos on your tour. Surfers know that a nice landing page can cover a shitty 20x20 pixelated never updated since 1990 members area.
In my opinion places like nastydollars are doing it right, showing their updates, and giving the surfer what is very close to a real look inside their members area.
But most sites have a shit members area, in which case, yeah, go the forum route.
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