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I see it more as educating the surfer. I started some discussions on reditt asking 'would you ever pay for porn' and most of the answers were of course 'no', but the reasons are what surprised me.
A lot have been burned by porn sites before or just un-impressed. Show them an awesome members area with nice navigation and fast downloads and then compare that and the HD quality to the shitty quality on the average tube site, or the potential for a virus on the torrents, or the hassle of hunting for what they want and it's an easier sell.
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