Quote:
Originally Posted by Roald
NO, the key to sales is getting the people to pull their cc.
Getting new people to your site is step 1, converting them is step 2.
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Very true.. Well before tubes came along, I found that conversions started getting worse due to a couple factors.
1. all the FHGs started being done by designers and are piss poor at converting. They make them like magazine ads and you typically can't even find a GOOD call to action link on them.
2. Paysite owners forgot that people making 30k a year are just as much interested in joining a porn site as those that are making 100k. They started designing their paysites that were loaded with graphics, flash etc. etc. etc. such that consumers without a great computer system or internet connection had to wait for the site to load and couldn't even watch videos etc. on the tour.
That was when I started to see a decline in conversion ratios. For some reason people forgot that it's about the porn, the fucking, the hot girls, and it's not about cool websites.