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You can't beat Tubes, so stop trying to.
Some common sense marketing advice. On where you can compete with them.
In some areas Tubes own the ground. Trying to compete with them in these areas for most is useless and eventually will fail.
Competing with the major Tubes for traffic isn't going to work. They have so much traffic they own this ground.
Competing with Tubes in adding content in volume won't work. Major Tubes add more a day than most sites add in a month.
Today the only way to compete with them is customer satisfaction and appeal.
When a surfer lands on your site he has to be impressed with what he sees. The preview content on the tour needs to be real top notch. Girls who know how to perform, shot by guys or girls who know how to capture the mood and essence of the niche and scene. Don't repeat the same scene over and over again by just changing the girl. Once a guy has seen one girl perform in one way he doesn't want to see another 50 girls doing the same thing. One of the big attractions on Tubes is variation within a niche.
Shoot a pick up in the street, a bar, a mall, a car, in fact as many ideas as you can think of. Shoot her in a forest, under a tree, over a tree, a wheat field, a house, a swimming pool, a boat, a lake, again as many places as you can think of and find. And if she's no good. SEND HER HOME. Or your members will not bother to watch it. It's a waste of time and money.
Don't fill sites shot by people who can meet your price and little else. Control what they produce and if it's not good enough, drop them or the members will drop your site. Don't rely on the same shooter or a couple all the time. It gets repetitive after a while and boring. Not good for conversions or retention.
Some members will want live content, some will want to see the girl chat, some won't. So still give it to those who like it. Some will want to chat on a forum, some won't. Still give it to the members.
Some will want to chat on Twitter and some won't. Give it to them.
Some will want to stay members for a year and some for a day. Give it to them or lose the guys who want to be members for a day. They for sure aren't signing up for 30 days recurring in droves anymore. If your content of the site is good enough, they will come back.
Start thinking. How can I convert more, retain longer and add appeal to my sites. Not how can I get more traffic to fill the holes.
Now it's your turn to come up with ideas to make the content of a site, not just the pictures and videos, worth signing up to. Share them or do them yourself.
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