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He's trying to do a white label for chat and blackhat traffic.
The purpose of these white labels are to allow affiliates to receive real-time stats while at the same time:
1) Hide payout amounts from affiliates
2) Hide the actual affiliate program name from affiliates (so they cant go around the broker reselling the joins)
3) Hide the fact that a program is accepting blackhat traffic from their legitemate webmasters
It's not a seperate affiliate program, its just a hidden program.
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