11-17-2010, 07:12 PM
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Confirmed User
Join Date: May 2004
Posts: 1,082
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It could be what Hollywood likes to call a "gamechanger": internet retail giant Amazon is setting up its own movie studio, designed to harness the easy-access, community-based environment it has pioneered. Amazon Studios has secured a first-look deal with Warner Bros, which it hopes will secure a path to high-end movie production. The website's official statement reads: "It is the goal of Amazon Studios to produce new, full-budget theatrical films based on the best projects, and it will give Warner Bros Pictures first access to the projects Amazon Studios wishes to produce in co-operation with an outside studio."
Headed by Roy Price ? son of veteran film and TV executive Frank Price, former head of Columbia Pictures ? Amazon Studios will operate initially via a series of monthly film-making contests, with awards of $100,000 and $20,000 for the best film and script respectively. Users will be able to post their work, and other users will be able to read, view and rate as well as ? in a radical departure from normal practice ? being able to upload revisions and edits to the site.
Amazon is banking on the sophistication of its rating metrics to ensure that popular projects get a serious shot at production. "We're the first studio without gate guards," says Price. "We can see which ones are working." At the same time, Amazon's clout as a retailer means that it has credibility as a player in the corporate media game.
http://www.guardian.co.uk/film/2010/...io-warner-bros
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