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It's amazing watching people clamber for a new idea to market crap porn. Like some new marketing strategy is going to solve the problem. These are the problems with any idea like this.
A. Getting a customer to tie himself into loading a wallet with money, is in danger of failing. Chargebacks will be coming thick and fast if the content isn't good enough. Many will just cancel a membership for 30 days and not charge it back. But if a customer has $30 in a wallet he's more likely to.
B. Without getting customers to spend, load a wallet, a decent amount the costs will make it unworkable for most. Micropayments can only survive if you have customers spending time and time again or you have micro costs. Affiliates won't send traffic for a cut of $2.95 for a 3 day trial so good luck getting them to send traffic. Then you have to have your own traffic as Fabian points out.
C. We've had micropayments for years. A $2.95 trial that the customer is wise enough to cancel is a micropayment.
D. Content. Forget about the usual model of a site with 100 videos, or less, shot by the same person and all pretty poor. This is for those with sites of 1,000s of videos worth the customer sticking with. If you don't have the content you have to invest or rev share it. More money coming out of the micro profit.
E. The model of micro payments on a video. If the member doesn't like that video he's lost money finding out. A couple of videos like that and he's more likely to be charging back. More so than if he's able to flip to another video with no loss, in his head, of the money he paid. The solution to this would be easy and I've said it before. Make the payment over the number of days he logs in. So instead of being 30 calendar days it's 30 days he logs in.
F. Content. If the content is no better than what's free on Pornhub why should anyone sign up? Some will but content is the real problem. Few create content worth selling and lock it down. Without that why spend $2 or $30?
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