The difference between broad and phrase keyword ranking at Google Adwords
Normally the difference is obvious and makes sense but sometimes it's weird. For example:
XXX Phrase 300
XXX Broad 300 000
And most likely people type only those two keywords together like phrase without additional keywords, then why Broad is so different... normally it would be the same or maximally 3 X bigger like 900, but it's 1000 X bigger.
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