Quote:
Originally Posted by borked
Paul, adding live content, live chat, forums etc isn't what will survive above tubes - it's an idea granted, but I don't agree.
When there are sites delivering free HD content of 30+ minute clips, it's an impossible struggle to force a porn surfer to get out his credit card for something similar.
In your analogy of hamburgers - if you are offering a Big Mac with bacon and hot sauce and fries and a large cola for xx$ and just next door I can get a regular beefburger for free, same meat, same tase, no frills.... When I'm hungry, I know where I'll go.
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Agreed. Selling the same old stuff that's being given away for free won't cut it in 2010. Even if it is in HD. That hasn't stopped the flow so far.
So what will be the extras we need to add to make more members come back?
IMO. Live content, live chat, forums, interactive will all help. Great content will also help and
it has to be locked down. Plus more flexible join periods to suit individuals needs.
All this will cost money and the only place to get the extra money will be from the marketing budget. So the Catch22 is if you want a site with more chance of getting conversions and better retention, affiliates will have to accept a lower payout.