Quote:
Originally Posted by CunningStunt
Are 15 customers really going to be rebilling 12 times on average?
|
Depends on how long you expect to be around (or the sponsor). If I look at only the last year data I get a 4.5 transactions per user. But if I look at 5 years of data I get 15. Those few users who stay for years and years really change the numbers.
Of course these days it seems a bit risky to bet on a sponsor being still around in 5 years and still paying on the same customers...
Still bottom line as you said is split test -- trouble always is getting enough data. Extrapolating out to multi-year is hard when whales are so rare.