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The people who are going to pay $7.99 for porn will pay $39.99.
a movie subscription is a planned buy basically.
porn you're horny and it is impulse. when the card is out based on impulse price points dont matter as much.
also you can devalue your own goods with a low price point. if you have ALOT of the same. lower it. something "special" should always attach a higher price point to it.
makes it feel more original and the price paid was "worth it".
you can devalue your entire site with to low of price points.
split testing is your friend.
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