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Blizzard seems to do OK charging roughly $100 a unit PLUS 14.99 recurring to play World Of Warcraft every month. They've got 11 million subscribers per month.
I do think 7.99 is to low, but I'd be curious to see what the $15 (under 20 bucks) price point worked like.
Like mentioned above, at 14.99 a month I'll let my membership recur and not really think twice about it, but if it was 29.99 a month, I wouldn't pay for it if I wasn't playing. At 15 bucks a month its worth keeping just incase I want to log in. I suspect I'm not the only one or they wouldn't have 11 million recurs, there is NOT that many people playing.
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