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I know Brazzers tested 9.95 a lot. They seem to be the type of company that makes very educated and calculated moves. They haven't gone back to the $9.95 price point and definitely haven't done it full time. Which indicates to me that they didn't see it as the right long term decision. I believe high quality exclusive content still can charge a higher price as long as you are truly meeting your customer's needs and requests.
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