Quote:
Originally Posted by Adam_M
I have done a lot of testing over the years on price points and found the the discount rates work great but not for extended periods. A one week discount point marketed well can create some urgency to purchase and sales just, however in weeks three and over the benefits drop away and the ROI dropped below the level of the more traditional price points.
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Yep, I agree. I have found that members do not rebill long enough on a lower price point to justify using it over a traditional price point. Although the rebills may be less, over time, the traditional price point produces a greater ROI.