Quote:
Originally Posted by Shap
Not sure if this has been mentioned here yet. I like to watch trends and study moves by other companies. I have to say I've seen this in the works and have thought a lot about it just haven't had the data or the balls to do it myself. It will be very interesting to see how this goes. Let me know your thoughts on it?
http://www.xbiz.com/news/127943
Porn.com Announces New Pricing Structure
LOS ANGELES — Porn.com has announced its expanding its market share by focusing on technological quality and lower price-point marketing.
The company said the new price structure matches similar moves by mainstream media providers to a price less than $10 per month and ushers in a significant shift in marketing strategy.
"We have tested a variety of pricing structures and watched closely as many mainstream providers like Netflix and network television studios have moved in the same direction," said David K of Porn.com.
"The new lower prices appeal to a consumer market that knows it can obtain content illegally for free but hungers for higher quality at a reasonable price that doesn't detract form the overall viewing experience.
"Put simply, if a customer is regretting a purchase price while watching a video, they are unable to enjoy the video and unlikely to remain a customer. We want every Porn.com client to feel they are getting the best possible price on the most amazing content collection available anywhere online... because it's the truth."
The company said that full access to videos, pornstars and networked paysites is now priced at $9.95 per month.
The company added the collection includes exclusive content, multiple viewing formats, full download options and ActiveSync streaming technology that allows vieweres to get a fully-optimized video stream.
The new join-page pricing on Porn.com also includes monthly access without any rebills at a price point of $14.95. |
this pretty much assures them no affiliates (not sure if they have or want an affiliate program anyway).
Ultimately if they are a picture or video site... i can pay $10 or $30 or $0 .... $0 still wins hands down.
Here is my thoughts for the discussion.... If you want to offer something of value to a customer and change up the pricing points... then explain to me why its a good deal to charge me $10 initial AND $10 for rebills ?
I sign up, pay $10 and get access to tons of content lets say 10,000 videos. This is all *new* to me. I just paid $10 to access all of this, great deal. Now I browse through most or all of it in first 30 days, downloaded what i liked the best. Why do I rebill and pay full price again for another month, and another month after that etc... In month one I got access to 10,000 new videos. In month two you made a couple updates and i got to see a whole 20 new videos...
10,000 videos $10
20 videos $10
if all your site offers is pics and vids then why would someone continue to stay on after month one and pay full price just for a couple updates.
Perhaps for them a better pricing strategy would have been $30 first month, $10 each additional month (or even $5 for each rebill).
Now if you have lots of interaction on your site, live cams etc... then that justifies full price each month but just pics and vids you crazy to charge full price just for a couple updates.
discuss....