I think some will use this type of move as a way to siphon off affiliate clicks and sustain themselves through unpaid cross sales and upsells.
1. Lower pricepoint to $9.95 (pay $5 to affiliate)
2. Add two prechecked cross sales up to $100. (nothing to affiliate)
3. Collect email addresses for further marketing. (nothing to affiliate)
4. Add heavy upsells within the members area. (nothing to affiliate)
5. Only have to pay affiliates $5.
I'm not saying Porn.com is doing this but only that the model could be used in this way. Currently it's popular with dating and cams. The affiliate sends you tons of free no-cc member leads and you don't have to actually pay the affiliate until those convert to a paid membership. So basically the affiliate is sending you free leads if you pay nothing on those leads directly.
People speak of having affiliates no longer being profitable but the reality is more that being an affiliate these days is much less appealing than in the past. There are more tricks and more instances where your cut is being taken from you. Entire businesses are now sustained basically by siphoning your traffic and paying you nothing or a small pittance.
|