The speculation in this thread doesn't make any sense. If Porn.com wasn't already making big money with the new pricing structure, they wouldn't be announcing it in a press release... what would they gain by doing that? The fact that they are coming out publicly with such a big move makes it very clear they already tested it and their bank statements are showing it to be a good move. There is no motive to be public about it otherwise.
Review sites have been offering discounted join pricing for a long time now on a lot of sites. In some cases it's a benefit because it costs a customer less than the type-in price, but in other instances it's a benefit simply because some sites are priced higher than they ought to be. The thing I'd be curious about is what impact having no trial would have on average income per conversion. I doubt many people would leave if they had a $9 purchase price without a $2 trial option and most trial buyers these days cancel minutes after signing up in my experience... but I'm sure Porn.com has the facts and figures to have done that analysis already as well.
