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The SEO hit isn't as bad as one might expect. I mean, it's bad but not too bad. You still have an XHTML file for all of the data and text. You can still do most of your normal SEO work. Where you'll really get punished is the slow loading times.
I'm pretty familiar with making sites similar to this while using XML with flash. It works damn well and every bit of content loads independently as the user requests it. Always wondered why no adult site has bothered to try it for the tour part of the site. Would convert great in my opinion.
But overall, nice car and site. Good use of Gaia.
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