Quote:
Originally Posted by dgraves
why would you give them all the same price? if you buy something and a week later it goes on sale you don't get a rebate check in the mail from the seller.
if you're experimenting with a new lower price point and you realize it doesn't work then offering all your members the lower price can sink you pretty quick.
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Again, there is a difference between one off sales and recurring subscriptions.
Nobody in their right mind lets a site thank them for their loyalty by continuing to rebill them at a price higher than a new customer can get.
At best they will cancel and re-sign up at the lower price, at worst they will walk and never return.
Either way it will leave a bad taste in the customer's mouth.