Quote:
Originally Posted by seeric
water is free too. yet i shell out 20 dollars a case for fiji water every week. why? because it's a superior product.
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It's because you PERCEIVE it is superior.
Penn and Teller's Bullshit! on water is brilliant. Taste tests show that people cannot tell bottled from tap.
So, Fiji's marketing is brilliant, because I am sure you actually believe it tastes better.
So, it's not price, it's not content. It's marketing.