Quote:
Originally Posted by DaddyHalbucks
'Hope and change' turned out to be one of the biggest con jobs ever.
|
I would say it was one of the most brilliant and successful Presidential Campaigns ever. I doubt that anyone can recall an election where someone said so little (essentially 2 words) to get elected. There was no complicated message. No complicated laundry list in terms of a complex political platform to attempt to burn into peoples minds. Instead, they simplified all of that into two words... "hope" and "change". The two most appealing concepts to a populace and world who had grown wary of Bush, War, debt and "politics as usual".
It's an example of brilliant and very successful marketing.
I don't think we will see anything like this again anytime soon. It's very counterintuitive to contract the message to that level and expect success. Instead, we are driven to attempt to appeal to as large a number of people as possible by addressing all their many concerns and issues.
You can't blame the message being sold for the critical questions that were never asked by the buyer.