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Piracy bringing full scenes for free everywhere has no doubt hurt our business badly.
But when it comes to just conversion averages...we have to realize that a few other things are at play as well.
In the mid to late 1990's conversions were fucking low as hell...but if you think about it, EVERYBODY that was online then had money. Computers were expensive compared to today. Relatively few knew how to use them. So it was people with decent jobs and well educated who had credit cards.
Today? Everybody has a computer and a fast internet connection. God knows for every real potential customer today we probably have 10,000 people who are either Kids, Unemployed, Poor, or No Credit Card. And none of those folks are gonna buy memberships today.
I stopped worrying about conversion ratios back around 2003. I decided that there was only one number that really mattered: Net Income.
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