I guess we need to ask someone who was with Hotwired or AT&T. I bet there's an interview around somewhere.
Google found this:
Quote:
What was the world's first banner ad?
When HotWired decided to make money from their website in 1994, they set in motion events that would come back to haunt us all: The creation of banner ads.
AT&T was the first to dish over some money to HotWired to display the beast they created, a 468 x 60 banner that came to life on October 25 1994.
The world's first banner was quite the ugly thing as seen below and clicking it will lead you nowhere, but just in case you really have the urge to click the world's first banner ad we've linked it to a link worthy of your intelligence.
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http://thelongestlistofthelongeststu...m/first66.html
http://adland.tv/content/banner-ads-tenth-birthday
Someone else asking the same question:
http://www.webhostingtalk.com/showthread.php?t=506604