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Old 05-25-2003, 12:28 AM  
Paul Markham
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Join Date: Jun 2001
Location: On the sofa, watching TV or doing my jigsaws.
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Pricing versus distribution

Just been going through our sales and reviewing what we sell.

Our top selling 78 sets are all from Bargain Basement Content Store, where sets are priced $5 to $15

Then the 130th set on the list is the next full price set at $30. In fact of the top 210 sets only 4 sets are full price.

Everyone screams exclusive is the way to go, but when you look at these sales figures you kind of wonder if that is just not hot air. *That will get some reaction*

So the question is do we blow off selling sets at $30 to $50 for the few clients who are looking for "Semi Exclusivity" and just go for mass sales?

Who would buy from us and does not now, if we were $10 to $20 a set? Or we did "Special Offer Packages" of 10 sets for $100?
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