I must say one major sponsor tanked this month (for me) and that is not good. But they have tanked before. So they'll bounce back. I think in general it was a little slower month so far. 25% sounds about right.
X-Mas. I alway said December is a beautiful, peaceful month ruined by X-mas. Discretionary income.. X-Mas is taking a big bite of it. No doubt.
But as someone said. Gift certificates, new CC's, some $$ from Uncle Dave

(pun intended) and suddenly it is a good month.
Every month has it's ups and downs. Keep battling, look at your last 5 month's stats. What do they project to?