Quote:
Originally Posted by signupdamnit
From an affiliate perspective I'm noticing that as far as programs go things totally change on average within 3 - 5 years. This seems about the average life of a program in it's initial beneficial form. After that all bets are off. If you look back you'll see a graveyard of once great programs who eventually either died, became scams, or sunk to total irrelevancy. Not surprisingly once their program dies it seems that most owners often try all sorts of ridiculous and desperate things unless they just sell out instead.
Even the best program or person now is a total wildcard after a couple years.
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thats why a program with payouts that are unattractive to affiliates will sit and chug along for the lifetime of the brand. programs paying 25-30 dollars PPS with a brand and good retention are lurking in the shadows, but get shit on by the affiliate community because they won't play the big PPS game. there are some out there. they will be there 10 years from now too. sooner or later people are going to realize that they have to play the long term game and dispense with falling for the marketing tactics of opportunistic programs. i know, i've promoted them and pitched them over the last 12 years. it's a vicious cycle.
