I would say a lot of the changes happening in this market reflect wider changes happening in mainstream culture and technology. As porm moved from film to video, so mainstream TV moved from film to video, from programe budgets of 100,000 per hour to 5,000 per hour as the number of channels fragmented the audience and the Ad revenue.
The move from Film to video was also a move from the professional to the amateur.
As a product has less production value in it becomes cheaper and cheaper, and the dominant players can flood the market with product.
I would say it is a mistake to say there is one answer, one busines model, but more likely several models. Profits will continue to be made selling DVD magazines tubes and subscription sites. There is not one buyer but millions of different buyers from all the different cultures of the world. Some want burgers some want to eat french quisine.
One is truck driver wanting to watch big breasted double anal, another is a teen watching has Ipod and yet another a couple wanting to watch something to get them in the mood on their new massive TV without the wife calling him a pervert.
The real element we are selling sexual intimicy and magic and I think this is very difficult to capture. We we are interested in is capturing it as well as we can both from the sex / erotic aspect and the artistic technical side.
An interesting factor is that the technology that de skilled porn and media production is now moving in the other direction. Digital Movie cameras are becoming higher quality than film cameras, TV and projectors are becoming better and better, the technical demands on focus, exposure, white balance, sound are returning. In a few years a lot of content will be unwatchable (it is now ). Where will the full HD high quality stereo sound erotic content come from?
But the main thing is what do people find erotic / hot, and I would say more thought on what and how we shoot would produce better results.
