Quote:
Originally Posted by dyna mo
any advice on how to go about making a good banner purchase?
what are the sizes i should buy on a 1st purchase?
how many of each size?
should i create the sales text? what about the graphics?
how many should be animated v. static?
what the best way to select a designer?
what sorts of banner designs work best?
do affiliates use the default banners or create their own or ask for custom banners?
what's a fair price for a banner package?
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When ordering banners, I start with the following sizes:
88x31
120x60
120x90
120x240
120x600
125x125
160x600
180x150
234x60
240x400
250x250
300x100
300x250
300x600
336x280
468x60
720x300
728x90
This covers most of the standard banner sizes requested by affiliates. I try to order 2-3 of each to start.
It's always best to supply as many "approved" photos as possible, as well as sample sales text. I generally supply 4-5 sample text lines as well as some variable advice for the designer to lead them in the right direction of what I want. These are designers, and they don't know your product as well as you.
I've owned a design company in the past, and we charged $20-25 per banner. These days, $10-15/banner is a good price if you have a US based designer, or $3-6/banner for a non-US designer. Both have advantages. US-based will need less hand-holding on the sales text and tend to be more creative, while the non-US designers provide quality work, but need more help with the text.
I hope this helps!